Social media use by instructional design departments

Authors

  • Enilda Romero-Hall University of Tampa
  • Royce Kimmons Brigham Young University
  • George Veletsianos Royal Roads University

DOI:

https://doi.org/10.14742/ajet.3817

Keywords:

Social Media, Informal Learning, Instructional Design, Graduate Education, Higher Education

Abstract

The aim of this investigation was to gain an understanding of the use of institutional social media accounts by graduate departments. This study focused particularly on the social media accounts of instructional design (ID) graduate programs. Content and statistical analyses were conducted to examine 24,948 tweets posted by ID programs (n = 22) on Twitter. Results revealed that ID graduate programs primarily used Twitter to broadcast resources and materials related to the field. Additionally, results showed that ID programs most frequently used Twitter to boost the profile of their program. Yet, tweets highlighting student and faculty accomplishments had the highest percentage of community interactions (likes and retweets). These findings suggest that ID programs are functioning as filters of information relevant to the field rather than conversational hubs.

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Author Biographies

  • Enilda Romero-Hall, University of Tampa

    Assistant Professor
    Department of Education
    College of Social Science, Mathematics, and Education
    The University of Tampa

  • Royce Kimmons, Brigham Young University

    Assistant Professor
    Instructional Psychology & Technology
    David O. McKay School of Education
    Brigham Young University 

  • George Veletsianos, Royal Roads University
    Professor
    School of Education & Technology
    Royal Roads University

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Published

2018-11-25

Issue

Vol. 34 No. 5 (2018): AJET

Section

Articles

License

Articles published in the Australasian Journal of Educational Technology (AJET) are available under Creative Commons Attribution Non-Commercial No Derivatives Licence (CC BY-NC-ND 4.0). Authors retain copyright in their work and grant AJET right of first publication under CC BY-NC-ND 4.0.

This copyright notice applies to articles published in AJET volumes 36 onwards. Please read about the copyright notices for previous volumes under Journal History.

How to Cite

Romero-Hall, E., Kimmons, R., & Veletsianos, G. (2018). Social media use by instructional design departments. Australasian Journal of Educational Technology, 34(5). https://doi.org/10.14742/ajet.3817